In the online marketing industry, when we talk about an authority blog, we usually refer to a large blog that is chockful of content related to a particular niche. For example, WebMD is an authority site with tons of health-related content.
In the same vein, TheWirecutter.com is an authority site too… but it covers multiple niches. Every authority site follows the same few principles and we’re going to look at what they are.
For you to become an authority in your niche, what you need is credibility. To gain credibility, you either need to have a bestselling book or two… or a huge website… or a TV show. Basically, you need a ‘platform’ to showcase your knowledge to help others.
That’s it in a nutshell. In this article, we’ll look at how you can use a blog to achieve that authority.
Consistency is the key to developing authority. No one becomes an authority figure overnight and you definitely can’t build a thousand-page blog in a day. You’ll need a content creation schedule and post to your blog daily.
Even 3 to 5 posts a day will take your page to about 150 posts a month. 10 months of consistent posting and you’ll have a huge blog with about 1500 posts. Drops make an ocean.
Once you get to this level, your blog will be filled with useful content, if you’ve done it right. You’re well on your way to becoming an authority blog now.
The amount of value you deliver in your content will determine if people follow your blog or disappear after a minute or two. Ideally, your posts should cover problems that people in your niche experience. Offer tips and advice to help them overcome these sticky issues.
You may also share information that’s related to your niche but has entertainment value. The goal is to make your blog entertaining and informative.
- Walking the talk
If you start a blog on running, ideally you should be a runner too. Walking the talk and blogging about it with photos and videos will truly make you look like an authority in your niche.
One popular example is David Goggins, who wrote the book ‘Can’t Hurt Me’. He used to be a navy SEAL and is one of the most hardcore endurance athletes around. The man walks the talk and everyone can see it. It’s no wonder he has thousands of followers who lap up his every word on his Facebook page and Instagram posts.
- Size does matter
The bigger your blog the better. This is why you should target one niche as a whole, but then focus on a sub-niche within this niche until you have done the sub-niche justice with all your posts. Now you move on to the next sub-niche and keep building.
Each sub niche will be a category on your blog and that’s how you build an authority blog.
- Keyword research and SEO
It goes without saying that you want your blog to rank for many keywords. So, you’ll need to have an understanding of keyword research and search engine optimization. You’ll also have to network with other blogs to build backlinks.
Building a social media presence on Facebook, Instagram, etc. will help send more traffic to your site and also help it to rank well.
These are the fundamentals to building an authoritative blog and positioning yourself as an expert in the niche. Follow them closely and you’ll be on the right track.