If you’re new to online marketing and starting your very first blog, it can be an intimidating experience. There is so much to learn… from understanding the WordPress platform to figuring out which themes and plugins. You’ll need to learn keyword research, SEO and so much more.
- Learning the ropes
The answer to which type of blog you should start will depend on your experience level. If you’re new, you should just start with a blog to detail your online marketing journey. This will be akin to a test blog.
You’ll learn the difference between categories and tags. You’ll know when to use pages and when to use posts and so on. There will be a period of trial and error when it comes to using plugins, fonts and so on.
This is part of the learning process. By having a personal blog to record your journey, you’ll be able to make notes on your blog for easy reference. If you purchase any courses, you can distill the key points and record them on your blog.
In future when you decide to create an actual niche blog in order to make money online, you’ll have all the notes ready in your personal blog to follow. Since you’re much more familiar with blogging now, your progress will be accelerated and you’ll be far less likely to make beginner errors.
Once you’ve got the hang of things, you can then make the decision that most marketers wonder about… - Do you follow your passion or go where the money is?
In some cases, you may be lucky and your passion falls in a niche where there are many opportunities to make money in. Then it’s just a matter of blogging and offering immense value while you promote and evaluate different products in the niche.
However, if your passions are ‘unique’ and in niches where there’s not much money to be made, your blog will be fun to do but you’ll make very little money with it, if any. So, choose your niche wisely based on what you truly want. - You’re not limited to only one blog
The good news here is that there is no rule that you can only create one blog. You can create as many as you want. However, it’s best to focus on building one well until it’s making you good money. Then you can outsource the content creation and other tasks to ease your workload.
With the extra time you now have, you can focus on your second blog while maintaining the first one. Always make sure you do an excellent job with the first one before starting on the second.
Spreading your efforts over multiple blogs in the beginning will doom you to failure. Time and energy are finite and it’s better to do one thing well than to do 10 things poorly.
Last but not least, online marketing is a never-ending learning process. Mastering the fundamentals of blogging is only the beginning. You’ll also need to learn SEO, networking to build links and much more.
So, take a slow and steady approach and keep improving and learning. Like Pablo Picasso said, “Action is the foundational key to all success.”
The best type of blog to start is the one that you start building today.
